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Questionnaire

At Fresh Solid Research, we specialise in crafting and delivering effective market research questionnaires across a wide range of formats and audiences. Whether you're seeking quick consumer feedback or detailed stakeholder insights, our approach ensures that your data collection is accurate, reliable, and engaging.

Our Approach to Questionnaire Design
We believe that good research begins with the right questions. That’s why our team takes time to fully understand your business goals, audience profile, and industry context before designing any questionnaire. Our aim is to create surveys that are clear, unbiased, and aligned with your research objectives.
We focus on:

  • Avoiding leading or ambiguous questions

  • Structuring surveys for logical flow

  • Using language that resonates with respondents

  • Designing to reduce fatigue and drop-out rates


Delivery Across Multiple Formats
We are equipped to administer questionnaires through a variety of methods, depending on your audience and objectives:

  • Online surveys: Hosted on websites, shared via email or social media links

  • CATI (Computer Aided Telephone Interviewing): For efficient phone-based data collection

  • CAPI (Computer Aided Personal Interviewing): For face-to-face interviews using tablets

  • Face-to-face: Conducted in person by our trained interviewers

  • Paper-based: Traditional format for hard-to-reach or offline audiences

  • Postal surveys: Ideal for specific populations or regions
     

Why Choose Fresh Solid?
We go beyond scripting questions—we ensure your survey works from a human, technical, and analytical perspective. Our team handles survey logic, routing, and testing to minimise errors and maximise completion rates. After data collection, we provide clean, analysable data and, where required, detailed insights and recommendations.
Whether it's a standalone survey or part of a larger study, our questionnaire services help you ask the right questions—and get the answers you need to make informed decisions.

People Gathering in a Meeting Together
Consultation
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