At Fresh Solid Research, we understand the unique dynamics of business-to-business markets. Our specialist B2B research services are designed to support strategic decision-making, from understanding market opportunities to improving customer relationships and brand positioning.

We’ve worked with a wide range of business clients across industries, delivering research that supports:

• Brand perception and development

• Customer satisfaction and loyalty

• New product and service development

• Pricing and value analysis

• Market entry and expansion strategies

• Marketing and communications testing

• Stakeholder opinions and industry insights

Tailored Research, Not Templates

Every business is different, so we don’t offer off-the-shelf solutions. We collaborate with clients to define clear research objectives and develop customised approaches using both quantitative and qualitative methodologies.

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Understanding Your Market and Products

Whether your offering is highly technical or service-based, our researchers take time to understand your product, market, and customer profile. This allows us to engage meaningfully with your target audience and extract insights that are relevant and actionable.

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Workshops and Stakeholder Engagement

We facilitate upfront workshops to align key stakeholders and clarify research goals. This ensures everyone is invested in the process from the start. We also offer post-research workshops to help interpret results and plan next steps.

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Actionable Insights, Not Just Data

Our goal is to provide clarity, not just charts. We don’t stop at collecting data—we interpret it, draw conclusions, and present insights in a clear, decision-focused format. Whether you need strategic recommendations or tactical guidance, we help turn insight into action.