At Fresh Solid Research, we help organisations understand consumers—their behaviours, attitudes, motivations, and needs. Whether it’s knowing what people are buying, watching, or how they feel about your product or service, we uncover the insights that shape smarter decisions.

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Our Experience Covers:

• FMCG, retail, utilities, and public services

• Work with regulators and watchdogs on consumer rights and protection

• Engaging vulnerable and niche audiences

 

What We Deliver:

• New product development

• Brand strategy and positioning

• Customer satisfaction and loyalty

• Segmentation and profiling

• Advertising and communications testing

• User experience (UX) and proposition testing

 

Our Approach:

We use a mix of traditional and innovative qualitative and quantitative research methods, tailored to your objectives. Depending on your needs, your project team might include:

• Behavioural scientists – to explore real-world decision-making

• Statisticians – to uncover trends and insights in the data

• Semioticians – to understand how consumers interpret meaning in visuals, branding, and messages

 

How We Reach Consumers:

• Opinion Exchange – Our in-house panel of thousands of UK consumers

• Different Perspectives Panel – Over 6,000 individuals in vulnerable circumstances

• Chatterzone – A youth panel of over 5,000 children and teens (with parental consent)

• Field Team & Face-to-Face Interviewers – Nationwide recruitment and street-level engagement

• Client-Supplied Lists – We also engage with your existing customers directly