Deeper conversations. Stronger insights. One voice at a time.

At Research Survey Invest, we use in-depth interviews (IDIs) to explore what really matters—behind the data and beneath the surface. These one-on-one conversations allow us to dive deep into experiences, motivations, and perceptions that are often inaccessible in group settings.

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Our Expertise

From alcohol misuse and bereavement to medical technology and SaaS platforms—our team has conducted interviews across industries, topics, and audience types. Every interviewer is trained to handle sensitive topics with professionalism and empathy.

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 Our Approach to In-Depth Interviews

✔️ 1. Method Selection

• We determine whether online/video, telephone, or in-person interviews are best based on your:
  • Project goals
  • Timeline
  • Budget
  • Audience type

• For rich visual data (e.g., product use or environment-specific feedback), we may recommend in-home or central location interviews.

• Online or telephone methods help expand reach and improve cost-efficiency.

✔️ 2. Participant Recruitment

• Our in-house recruitment experts carefully screen and select participants based on specific demographics, behaviours, or attitudes.

• We also accommodate paired interviews—such as couples or parents and children—when appropriate.

✔️ 3. Thoughtful Moderation

• Moderators are trained to:
  • Build rapport and trust
  • Guide conversations naturally
  • Maintain focus while allowing space for emotional or behavioural nuance

• We use custom discussion guides developed by sector experts to align with your strategic goals.

✔️ 4. Delivering Actionable Insight

• We go beyond quotes—reviewing transcripts and recordings to:
  • Identify recurring themes and patterns
  • Highlight outliers and unique perspectives
  • Interpret through a behavioural science lens

• Final reports include:
  • Video/audio clips
  • Direct quotes
  • Case studies
  • Clear recommendations and implications